Hot Wheels At Oracle OpenWorld

Wheels At Oracle OpenWorld

Vehicles of the two- and four-wheeled variety seem to be a popular prop on the exhibition show floor at Oracle OpenWorld in San Francisco this week. Some are being given away to attendees in drawings while others are just there as eye candy or to make a marketing point. Here are nine pics of the hot and the not-so-hot vehicles at the show.

In The Lexus Of Luxury

Idhasoft was giving away this Lexus SC 430 to a lucky Oracle OpenWord attendee. Idhasoft provides a range of Oracle consulting services, licensing expertise and remote database services.

Back To The Eighties

This '81 DeLorean, best know for its appearance in the film "Back to the Future," is practically an antique. Note the "Oracle 7" New York license plate. Zanett, which provides IT consulting services, displayed the DeLorean in its booth, but they weren't giving it away. They were giving away a big-screen TV, however.

Riding Shotgun

Wells Fargo was showing off its Wells Fargo Adapter software that integrates Oracle E-Business Suite and JD Edwards EnterpriseOne applications with Wells Fargo services for automating payment processing and other financial tasks. This stagecoach in the company's booth is a bit older than the DeLorean, but it gets better gas mileage.

The Wild Ones...

AT&T had a new pair of Harley-Davidson motorcycles on display at its booth, including a Dyna Superglide (front) and a Dyna Fat Bob. The signs taped to each motorcycle read: "You can touch it when you win it."

... And The Not-So-Wild

Show attendees lusting after the Harleys in the AT&T booth would likely pooh-pooh this JenStar Scooters 150 cc that Cap Gemini, a consulting and technology outsourcing services company, was giving away at its booth.

Smart Idea I

Motorcycles may be macho, but the Smart car just screams "CUTE!" Storage technology vendor Pillar Data Systems was giving away this model. Not sure if the winner has to keep the company logo on it.

Smart Idea II

Intel obviously had the same idea as Pillar. (Or was it the other way around?) Intel was using this decorated Smart car to make a point about its Intel Centrino 2 chip for WiMax mobile (get it, mobile?) broadband technology. This one wasn't up for grabs, however: Intel uses it for many marketing and trade show events. "It's easy to get onto the show floor," a spokesman said.

Going Nowhere Fast I

OK, it's not a real racing car -- and only half of a car at that. This racing car simulator at the Accenture booth was there to make the point that performance matters. Accenture provides Oracle software implementation, upgrade and outsourcing services.

Going Nowhere Fast II

Scattered around the Moscone Conference Center were stations where attendees could generate power by riding a stationary bike. Fifteen minutes of pedaling generates enough power to use a laptop for an hour or a cell phone for five hours. The bikes seemed to get very little use, however. More popular were the comfy beanbag chairs throughout the Moscone for people who were definitely NOT exercising.