10 Popular Mobile Apps At SXSW 2012

DigitalTrends.com pegged Highlight as the app that has ’stolen SXSW.’

Said to provide users with a ’sixth sense’ for networking and finding new connections, Highlight is paving the way toward a new social genre dubbed SoMoLo or ’social, mobile, local.’ The app, which is available on iOS for free, automatically feeds the profiles of nearby Highlight users to your mobile device, allowing you to see their name, photos, mutual friends, and any other information they have chosen to list.

Highlight is constantly active on your device and feeds you new information about the people around you throughout your day. If a friend is nearby, it will tell you. If a ’hidden connection’ is nearby, it tells you that too.