10 Big Data Startups You Shouldn't Overlook

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Liz Derr, Founder and CEO

The ability to build more targeted, customized advertisements is one of big data's biggest value props. Simularity is putting itself out in front of that trend with its similarity analytics tools for big data environments.

Simularity's platform, which can perform both streaming and historical big data analysis, helps organizations find commonalities among massive unstructured data sets that can ultimately make them more competitive. Simularity in December signed on online book retailer Alibris, which uses Simularity to make product recommendations to customers based on the preferences of other shoppers with similar interests and buying patterns.

Simularity also has a Facebook app that offers users personalized recommendations based on the items they've "Liked."


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