Big Data 100: Business Analytics

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Location: San Mateo, Calif.

Top Executive: CEO Ben Werther

Platfora, which came out of stealth mode in October, offers in-memory business intelligence software that can directly analyze data in Hadoop without the need for building a complex (and expensive) data warehouse or traditional data store. According to its CEO, Platfora could represent "the beginning of the end of the data warehouse."


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