Follow The Money: 21 Big Data Startups That Have Scored Big In Venture Funding This Year

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Causata Brings In $7.5 Million

CEO: Paul Wahl

Causata ( raised $7.5 million in Series C round funding from Accel Partners, bringing its total funding to $23 million.

Causata develops "customer experience management" applications that combine huge volumes of online and offline data about consumers from many sources -- website activity, email addresses, cookies -- and combine it all to create customer profiles for B2C marketers. The company also has developed machine learning algorithms that continuously build predictive models about consumer behavior.


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