Emerging Vendors 2013: Business Applications

Amazing Applications

CRN's annual Emerging Vendors examines the hottest tech startups in multiple disciplines throughout the technology industry. And that includes business applications. Let's face it, you can have the fastest hardware in the industry or the biggest data storage system money can buy. But without applications, IT doesn't have a heck of a lot of value. Here are a number of emerging vendors with business applications worth checking out, from ERP and marketing software to apps for vertical industries like healthcare and hospitality.


Half Moon Bay, Calif.
Top Executive: David Arella, Founder & CEO

This company's flagship product, CommitKeeper, is a collaboration and work management tool designed to improve project coordination and accountability. The Web-based CommitKeeper lets users create work requests and negotiate delivery agreements while tracking projects all the way through delivery.


Kirkland, Wash.
Top Executive: Yury Larichev, CEO

Cloud ERP software vendor Acumatica enjoyed solid growth throughout 2012, adding partners and expanding territories. Its ability to offer ERP in a SaaS model or hosted on-premise, in a data center or in the cloud remains a winning formula.

Centrix Software

Framingham, Mass.
Top Executive: Lisa Hammond, CEO

Centrix Software offers its Centric Workspace Universal software that aggregates legacy, enterprise, virtual and cloud applications and provides a single interface and single sign-on for any device. The product also provides data and analysis about how IT is used.


San Francisco
Top Executive: Al Lieb, Co-Founder & CEO

ClearSlide develops a sales engagement platform that helps sales teams engage with customers and close more business. The software helps sales representatives track and analyze their Web, email and in-person communications with customers and prospects.


Towson, Md.
Top Executive: Alexander Orlando, Vice President, Global Sales & Marketing

Entando's Java-based software helps businesses quickly build enterprise portals and Web applications. Enterprise portals built using the company's development tools can consolidate multiple types of data into a single interface to provide quick access to critical resources from a single launching point.


Fort Wayne, Ind.
Top Executive: Todd Plesko, CEO

Extension develops healthcare software that facilitates instant communication between patients and clinicians. Its applications enhance devices -- such as wireless phones, smartphones and communication badges used as clinical workflow tools -- by aggregating data from various clinical, IT and business systems and delivering time-critical alerts.

Igloo Software

Waterloo, Ontario
Top Executive: Dan Latendre, CEO

Igloo Software develops social software for work collaboration and building online communities. The digital workplace provides a way to share files, locate information and expertise, and tap into the collective knowledge of employees, partners and customers.


Newton, Mass.
Top Executive: Christopher Ianelli, Founder & CEO

iSpecimen's software links specimens at hospitals and laboratories with electronic medical records to create customized, annotated specimens for researchers. The company's technology is made up of three features: patient cohort selection, medical and lab records search, and biospecimen processing and delivery.


Top Executive: Chris Nolan, Founder & CEO

KleerMail allows users to manage direct mail campaigns from an automated software-as-a-service platform. The product lets teams review budgets and market data, as well as collaborate on projects. It also lowers direct mail costs and speeds time-to-market.


Top Executive: Lionel Carrasco, Founder & CEO

Leapfactor offers an enterprise-class mobility platform that businesses use to make any application available to employees, customers and partners through their mobile devices. The cloud-based system integrates with back-end systems, extracts data and securely delivers it to mobile devices. The company also offers a growing portfolio of applications for such tasks as sales and for vertical industries such as pharmaceuticals.


Rochester, N.Y.
Top Executive: Darren Mathis, CEO

LincWare develops LincDoc, a line of electronic form creation and document automation software. The applications help businesses and municipal organizations better serve their customers and constituents, reduce operational costs and better leverage critical data.


San Mateo, Calif.
Top Executive: Phil Fernandez, President & CEO

Marketo offers a complete, cloud-based marketing software platform, including marketing automation and sales effectiveness applications. Marketo went public in May, and on July 30 it reported sales of $22.5 million, up 62 percent, for its second quarter ended June 30.


Milpitas, Calif.
Top Executive: Satya Krishnaswamy, Founder & CEO

Early this year, NextPrinciples launched what it calls an integrated social analytics and engagement platform. Businesses use the software, Insight-To-Action, to monitor and manage relationships with customers and prospects by tying together social media with CRM applications. The company has tight technology relationships with Microsoft, Salesforce.com, SAP and SugarCRM.


Top Executive: Scott Dorsey, Chairman & CEO

Pardot develops the Prospect Insight business-to-business marketing automation software for creating, deploying and managing online marketing campaigns. In October 2012, Pardot was acquired by ExactTarget, which in turn was acquired by Salesforce.com in July.


Redwood City, Calif.
Top Executive: Mike Morgan, CEO

Relayware is a provider of business-to-business collaboration and multichannel communication solutions. Its software includes a range of collaborative sales, marketing, learning and support applications and multichannel communication tools.


Top Executive: Chad Ruff, Founder & CEO

SalesFusion develops a line of business-to-business marketing automation, CRM and email marketing applications. The SalesFusion 360 suite complements CRM applications by adding an on-demand enterprise lead management service. That software is integrated with CRM systems from Microsoft, Sage Software, SugarCRM, SalesLogix, NetSuite and Salesforce.com.

SecondLook Solutions

East Rockaway, N.Y.
Top Executive: Ron Caroff, CEO

Cloud-based document management systems may not be sexy, but SecondLook Solutions has found its niche specializing in the legal market. SecondLook's document management play is a SaaS offering that delivers digital document services to let clients search, organize and retrieve information in documents from anywhere at any time.


Washington, D.C.
Top Executive: Bryan Menell, CEO

SubtleData offers a software development platform and API that helps hospitality industry businesses, such as restaurants and bars, develop applications that connect with point-of-sale systems.


San Francisco
Top Executive: Mikkel Svane, CEO

Zendesk develops on-demand customer service and help desk support applications.