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9 Ways Microsoft Is Scaring Windows XP Laggards Into Upgrading

With less than 75 days left until Microsoft cuts off support for Windows XP, we present marketing messages it has given to partners to convince customers that now's the time to upgrade.

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2. Bringing Government Agencies Into The Light

Government agencies are especially prone to using older versions of Windows and Office, Microsoft said in a PowerPoint deck distributed to partners for last year's "Get2Modern" marketing campaign. And while government agencies set the tone for enforcement of intellectual property rights, "[m]any have failed to maintain rigor in the qualified versions of the software they use," Microsoft said in the document. "A high percentage of Governments are relying on Windows XP and Office 2003 to run their offices," Microsoft said in the document, which also says partners should determine which of their customers' PCs have a "qualified underlying OS" as part of their XP upgrade discussions. "Government, health and public safety organizations face a myriad of daunting challenges. A major security breach doesn't have to be one of them," Microsoft said in another partner document. "As their trusted advisor, you can guide the transition from Windows XP to the new Windows -- creating an environment where everyone can make a positive impact to serve, protect and care for citizens."

 
 
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