Winner: Ruckus Smart Positioning Technology (SPoT)
OS: Android, iOS
This year's Editors' Choice for Enterprise Applications takes location-aware applications to a whole new level. Ruckus Wireless, the dog-loving wireless infrastructure maker, this year took SPoT out for a walk. The company's new Smart Positioning Technology uses data coming from its Smart Wi-Fi access points to pinpoint a user's location and deliver it to applications to enhance the user experience, promote products or offer a special deal just for walking in the door. An API for the cloud-based app gives enterprise developers the means to gather data from Ruckus' terrestrial devices to deliver an unlimited variety of location-based services to add value and boost their bottom line. The system consists of three main components. The SPoT Location Engine pinpoints in real time a user's location in any indoor environment. The SPoT Location Analytics Dashboard presents the data in a way similar to Google Analytics. The SPoT Engagement API provides hooks for building location-aware apps. For example, while at a ball game, a box might inform the fans in section 12 that there's a Shake Shack 80 feet to their right.