Salesforce launched Wave, its cloud analytics platform backed by a NoSQL database, at the company's Dreamforce conference in October. The software can analyze sales, marketing and service data from Salesforce apps and other sources. It also provides businesses with tools for building custom mobile analytical applications.
A data analysis product had been anticipated from Salesforce even before it acquired cloud analytics startup EdgeSpring in June 2013. Some analysts, observers and competitors have dismissed Wave as little more than relatively simple visualization tools. But that's missing the point. Rather than bleeding-edge technology, Salesforce Wave is a data analytics toolset with which everyday business users can work. When tied into Salesforce's cloud applications that are used by millions of people, Wave could be an industry game-changer.