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9 Ways Microsoft Is Transforming Its Channel

CRN asked several Microsoft execs at the company's 2015 Worldwide Partner Conference what partners need to know in order to capitalize on the company's evolving channel programs and opportunities. Here's what they said.

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Microsoft At A Crossroads

A sense of innovation and excitement permeated the opening day of Microsoft's 2015 Worldwide Partner Conference in Orlando, Fla. That's an accomplishment given the world's largest software company often bears a reputation for being stuffy and staid.

But with new technologies Microsoft's releasing to its channel, and a burgeoning ecosystem of tools and services coming from innovative third-party developers, partners genuinely seemed enthused about the future.

The new products, services, tools, competencies and incentives carry the potential to transform and revitalize the businesses of solution providers across the world. But Microsoft recognizes capitalizing on those opportunities is challenging, said John Case, corporate vice president of Microsoft's Office division, in a keynote.

"You're going through a channel evolution and we know it's not easy. We know it's hard," Case told partners. "We want you -- we need you -- to be in the full-service experience, to own the entire customer life cycle."

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