Alteryx markets a workflow-based platform with both data blending capabilities and statistical, predictive and spatial analytical tools for business users. Gartner put Irvine, Calif.-based Alteryx at the top of the visionaries quadrant because of its sales execution, strong customer experience scores and ability to meet the demand for "robust self-service data preparation capabilities." The vendor also has a "partner-centric sales strategy."
Strengths: Alteryx gets high scores for understanding the needs of the business analytics market and its focus on customer experience and satisfaction. The company rated highest among all vendors in the Magic Quadrant for product quality and complexity of analysis. Customers cited Alteryx's functionality, ability to support large volumes of data, and data access and integration capabilities as key reasons for selecting the software.
Cautions: Much of Alteryx's success is attributed to partnerships with data discovery vendors like Tableau, Qlik and Microsoft, rather than market awareness and mind share of Alteryx itself. More than a third of buyers surveyed by Gartner said Alteryx's cost was a barrier to wider deployment.