2016 Big Data 100: 50 Coolest Business Analytics Vendors

Interana

Top Executive: CEO Ann Johnson

Interana markets behavioral analytics software that works with event data, including information about how customers behave and how they use a company's product. The software analyzes data generated by Web sites and mobile devices, Internet of Things endpoints and sensors, and call detail records – all focused on improving customer engagement and retention.

Interana was founded in 2013 and is based in Redwood City, Calif.