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2016 Big Data 100: 50 Coolest Business Analytics Vendors
Top Executive: CEO Ann Johnson
Interana markets behavioral analytics software that works with event data, including information about how customers behave and how they use a company's product. The software analyzes data generated by Web sites and mobile devices, Internet of Things endpoints and sensors, and call detail records – all focused on improving customer engagement and retention.
Interana was founded in 2013 and is based in Redwood City, Calif.