Salesforce's annual conference immerses attendees in a one-of-a-kind experience -- a seemingly endless exhibition of technical education, networking, entertainment and social consciousness.
Now in its 15th year, Dreamforce has become the world's largest technology conference, taking over not only San Francisco's Moscone Center, but almost every restaurant, auditorium and hotel in its surrounding blocks. The space is needed to accommodate some 170,000 attendees that descend on the city center.
Dreamforce 2017, like its predecessor, took on a National Park theme. Throughout its halls, exhibits, theaters and outdoor pavilions, Salesforce re-created the natural world, from scenic trails, to waterfalls, to sweeping vistas and canyons -- all infused with some of the world's most-advanced technology. It's a world that for four days is populated by Salesforce partners and customers, as well as global celebrities, leading business executives, social reformers, park rangers and cartoonish forest creatures.