CRN Exclusive: How Google Is Using AI And Why Partners Are 'Absolutely Crucial' To Its Strategy

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Standing Out From The Pack

Google Cloud Platform is one of the industry-leading providers in the hyperscale public cloud computing market, but that doesn’t mean that the cloud heavyweight can rest on its laurels. Faced with stiff competition from cloud giant Amazon Web Services and Microsoft Azure, Google has had to prove to business customers that it offers more than cheap storage, a popular email platform, and some niche collaboration tools. Artificial intelligence (AI) and machine learning, are helping the provider stand out.

Rajen Sheth, senior director of product management for Google and leader of the company's cloud AI and machine learning team, filled CRN in on how machine learning and AI are helping Google land more enterprise customers and why channel partners are critical to the cloud giant's AI strategy.

Here are excerpts of CRN's conversation with Sheth.

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