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6 Takeaways From SAP's New Channel Chief Karl Fahrbach

Fahrbach spoke to reporters following his recent appointment as SAP's top channel executive. Here are six key points SAP channel partners need to know about.

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The Importance Of Fahrbach's Title

Fahrbach has the title "chief partner officer," a new title for Fahrbach and for SAP, marking a change from the title "President, Global Partner Organization" held by previous channel chief Rodolpho Cardenuto.

Fahrbach said the channel chief job traditionally led the partner organization as an extension of SAP's sales operations. The "chief partner officer" title is indicative of the increased importance SAP is putting on the channel.

"I think [the title elevation] brings the partner organization very high onto the agenda of SAP," Fahrbach said. "I'm really looking at the entire partner strategy from a holistic perspective."

Another indicator of the growing importance of the channel in SAP's plans is the "Partner First" campaign that's designed to ensure that everyone within the company understands and values the vendor's partners and looks to lead with them.

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