Data Analysis Automation
Data analytics traditionally has been performed by business analysts who pass along their findings and insight to business leaders, marketers, product managers, sales executives and others through reports, dashboards and other means.
But that’s too slow for many of today’s business analytics use cases, especially where real-time streaming data may be involved. IDC estimates that by 2025 nearly 30 percent of all generated data will be real time compared with 15 percent in 2017.
Data analytics increasingly is being built directly into business processes, such as in online commerce and customer support systems, automating and operationalizing the use of data and analytical content, speeding up decision-making and shrinking time-to-action. Ventana Research predicts that by 2021 one-third of organizations will include analysis of real-time data as a standard capability in their BI systems.
The addition of artificial intelligence and machine learning to business intelligence technology is a key enabler of this trend.