Search
Homepage This page's url is: -crn- Rankings and Research Companies Marketing Matters CRNtv Events WOTC Jobs Ingram Micro Newsroom Tech Provider Zone

Cisco Americas Channel Chief Snyder On Pushing Partners Toward App Development

Cisco Americas Channel Chief Rick Snyder says the networking giant has a clear strategy for getting partners into the app development world and ensuring that they continue to reap the profits of Cisco's traditional business as that transition occurs.

1   2   3   ... 8 Next

Developing Opportunity

For Cisco Systems Americas Channel Chief Rick Snyder, partners have a clear future in application development.

Snyder has been Americas channel chief for nearly four years, and as the company holds its massive Cisco Partner Summit in Las Vegas this week, he says the networking giant has a clear strategy for getting partners into the app development world and ensuring that they continue to reap the profits of Cisco's traditional business as that transition occurs.

"That's where we think partners are going to be creating a lot of profit, margin and differentiation for themselves in the future," Snyder said of the burgeoning app development market. "They all come at it a little bit differently, but in the end they all have to get there. That's the success formula that we're building.

"What we've been careful to do is make sure [partners] continue to make nice, predictable profitability along the way while we begin to shift the incentives to the life-cycle approach over time," Snyder said. "We don't want to turn the dial so fast that they can't keep up. It's a hard change, there's no doubt about it."

Cisco's DevNet open API exchange is key to partners looking to establish app development practices, Snyder said, and the company has found an interesting way to grow that ecosystem. The DevNet Ecosystem Exchange allows partners to work with Digital Solution Integrator (DSI) partners who have already established app development practices.

"An existing traditional partner can work with a DSI partner to do application development on their behalf," Snyder said. "It's not competitive. They can partner up. We're encouraging them. We're pairing them up in the marketplace. Those DSI partners can help them build practices for application development, as well."

What follows is an edited excerpt of Snyder's conversation with CRN.

 
 
1   2   3   ... 8 Next

sponsored resources