Leader: Amazon Web Services
AWS' core entry in the DMSA space is its Amazon Redshift data warehouse service in the cloud. Other services include Amazon S3 cloud object storage, AWS Lake Formation data lake, AWS Glue data integration and metadata catalog, Amazon Elasticsearch search engine, Amazon Kinesis streaming data analytics, Amazon QuickSight business intelligence visualization and more.
Strengths: AWS is widely considered the leader in cloud data management services, providing a broad range of supporting services, a pool of third-party resources and a huge customer base for AWS DMSA services, according to Gartner. AWS accounted for more than 40 percent of the growth in the entire DBMS market in 2017, giving the vendor financial clout and stability. And AWS has begun developing an on-premises presence with its Relational Database Services on VMware and AWS Outposts products.
Cautions: Integrating AWS' various services for different use cases can be complex, according to Gartner. Customer scores for value for money were in the bottom quartile of vendors in the Magic Quadrant and in the bottom half for pricing and contract flexibility. And while customer scores for AWS product capabilities were average or better, they were one of the lowest average scores among the vendors covered in the report.