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Snowflake’s IPO: The Details You Need To Know

Cloud data platform provider Snowflake filed an S-1 document with the U.S. Securities and Exchange Commission this week, providing information about the company’s financial performance, ownership and go-to-market plans in advance of its much-anticipated IPO. Here’s a deep dive into the details.

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Earlier this year, Snowflake launched the Snowflake Partner Network, the company’s first partner program, under the direction of Colleen Kapase, the company’s vice president of worldwide partner and alliances who joined Snowflake from VMware in mid-2019.

The S-1 document says Snowflake’s growth strategies include investing in and growing its partner network, which includes solution providers and systems integrators who accelerate the adoption of Snowflake, as well as technology partners who provide their own products – such as data loading and business intelligence tools – that work in conjunction with the Snowflake platform.

“Collectively, these partners help us source leads and provide training and implementation of our platform,” the S-1 said. “We continue to invest in formal alliances with the leading consulting, data management and implementation service providers to help our customers migrate their legacy database solutions to the cloud. Over time, we expect our partner network to drive more customers and consumption to our platform.”

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