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Tableau Channel Chief Julie Bennani On New Partner Program And What Being Acquired By Salesforce Means For Partners

The new Tableau Partner Network, with tracks for resellers, service providers and technology partners, is designed to provide partners with more opportunities and incentives, better visibility and more consistent requirements and expectations.

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What was it about Tableau that attracted you to the job?

Two things, primarily. I’ve been aware of Tableau as a Seattle native-ish, living in the area for 30 years. One is I’ve always heard great things about the products themselves—coming from Microsoft I haven’t had a ton of exposure, given the role I had. Looking [at] and playing around with the products and the offerings I was, like, ‘Oh my gosh, this is a completely different approach to data analytics. And a much more leverageable one across more people.’

You hear the word ‘democratization’—we really do want everyone to be able to see and understand their data. And the founders were brilliant in how they thought about this new language of VizQL [Tableau’s proprietary programming language] and creating a very different paradigm in what has been kind of a specialist, high-end function in the industry, as you think about data scientists.

And then the linchpin for me, as an employee, the company culture was attractive for certain. The culture is fantastic, the values that Tableau has really resonated with me. In particular there’s one that I always mention—it’s in quotes because it’s kind of a translation between trust and community, ‘humble-smart,’ is how a lot of people talk about the culture.

Plus, this is an opportunity for me to be a channel leader. I’ve played leadership roles in the industry, but I’ve never been the partner leader. So that would be a third reason.

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