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The 10 Biggest Salesforce News Stories Of 2021 (So Far)

Wade Tyler Millward

Salesforce continued to make headlines in the first half of 2021, with the company’s $27.7 billion Slack acquisition and record earnings topping the list of the biggest stories so far this year.

1. Thinking ‘Slack-First’

On July 21, Salesforce closed on the $27.7 billion acquisition of Slack. But a month earlier, in an interview with Yahoo Finance Live, Benioff said that Salesforce will “rebuild all of our technology, once again, to become Slack-first to help our customers have a harness to work in this new world — where you‘re working at home; you’re working in the office; you’re working at events; you’re working anywhere.”

Howard Brown, CEO of Sherman Oaks, Calif.-based Salesforce AppExchange partner ringDNA, told CRN that the announcement is “one of the biggest developments” for the tech giant. With Slack, enterprise sales teams will gain greater ability to communicate directly with buyers and customers.

“If I’m a sales rep communicating with an enterprise buyer, I can quickly rally remote resources for the buyer and even bring them into the Slack conversation as needed,” Brown said. “Even better would be if Slack suggests data from Salesforce based on the context of a conversation thread.”

 
Wade Tyler Millward

Wade Tyler Millward is an associate editor covering cloud computing and the channel partner programs of Microsoft, IBM, Red Hat, Oracle, Salesforce, Citrix and other cloud vendors. He can be reached at wmillward@thechannelcompany.com.

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