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Applications & OS News

The 10 Biggest Salesforce News Stories Of 2021 (So Far)

Wade Tyler Millward

Salesforce continued to make headlines in the first half of 2021, with the company’s $27.7 billion Slack acquisition and record earnings topping the list of the biggest stories so far this year.

9. Investing In Low Code

In June, Salesforce introduced a set of low-code development tools for creating and deploying apps on its platform.

Einstein Data Detect allows organizations to use artificial intelligence and machine learning to find and protect sensitive user data, such as credit card numbers, to make sure the information meets data privacy standards. Customer Identity Plus helps organizations manage a high number of monthly active users’ identities, logins and digital touchpoints. And MuleSoft Composer for Salesforce automates integrations from separate apps and data courses to Salesforce without using code.

Gerard Szatvanyi of OSF Digital told CRN that Salesforce’s investment in automation tools is important. Most companies have difficulty keeping up with modern market demands.

“We cannot train people fast enough, and the sheer amount of data and possibilities is just too much to address without automation,” he said.

Tools unveiled in the summer — but expected to become generally available in 2022 — include a DevOps Center for users to identify work items, integrate source control systems and migrate changes across testing sandboxes to promote development operations practices. Salesforce Functions will allow users to deploy code in a serverless environment for scalable delivery. Dynamic Interactions users can build apps from web components that can communicate, exchange data and react to user actions.

 
Wade Tyler Millward

Wade Tyler Millward is an associate editor covering cloud computing and the channel partner programs of Microsoft, IBM, Red Hat, Oracle, Salesforce, Citrix and other cloud vendors. He can be reached at wmillward@thechannelcompany.com.

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