The 10 Biggest Salesforce News Stories Of 2021 (So Far)

4. Digital 360 Integrations Unveiled

In June, about nine months after unveiling its Digital 360 product to bring together different components across the Salesforce suite, the tech giant announced new capabilities for Digital 360 to deliver marketing, commerce and digital experiences faster.

Among the capabilities were Omnichannel Inventory and Distributed Order Management to see real-time inventory across stores and fulfillment centers, giving customers options for same-day delivery, buying online and picking up in the store and more.

And Salesforce CDP, a customer data platform, received new integrations with Salesforce’s Interaction Studio and Loyalty Management tools.

Interaction Studio analyzes cross-channel brand interactions and uses Salesforce’s Einstein tool to send a message, product offer or content recommendation.

Loyalty Management, made generally available in February, was built into the Salesforce Customer 360 Platform and allows companies to build loyalty programs for consumers and business customers.

And Salesforce announced the availability within Marketing Cloud of Datorama, an analytics offering to give marketers access to email and mobile reports to improve performance.

The use of Marketing Cloud to expand data platforms and deliver real-time engagement audience segmentation was “good news” for customers of Salesforce partner AllCloud, company Chief Marketing Officer Gabriel Romero told CRN.

“Salesforce continues to innovate at a rapid pace,” said Romero, whose company is No. 181 on CRN’s 2021 Solution Provider 500 and has offices in Denver, Pennsylvania, Romania, Germany and Israel. “We are always thrilled to see their latest product releases.”