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The 10 Biggest Salesforce News Stories Of 2021 (So Far)

Wade Tyler Millward

Salesforce continued to make headlines in the first half of 2021, with the company’s $27.7 billion Slack acquisition and record earnings topping the list of the biggest stories so far this year.

3. Vertical-Focused Digital 360 Apps

In April, Salesforce launched Digital 360 for Industries, which are pre-built vertical-focused apps under the Digital 360 banner. Salesforce announced six verticals for Digital 360 to start: Consumer goods, financial services, health care, communications and media, public sector and emergency response management.

The consumer goods version, for example, comes with tools to allow store associates to view and assemble online orders, manage customer pickup time and parking space reservations. And the financial services version has a portal to guide insurance policyholders from getting a quote to paying a claim.

Dave Becker of Avionos praised Digital 360 for Industries as a way for businesses to quickly adapt to customers‘ online shopping needs, which have only grown during the pandemic and the shift to remote work.

“Sixty-three percent of B2B buyers plan to make more than half their purchases online this year,“ Becker told CRN. “Salesforce’s solution helps companies spin up e-commerce storefronts, portals and webpages or brand sites to adopt the changes brought about over the last 16-to-18 months.”

 
Wade Tyler Millward

Wade Tyler Millward is an associate editor covering cloud computing and the channel partner programs of Microsoft, IBM, Red Hat, Oracle, Salesforce, Citrix and other cloud vendors. He can be reached at wmillward@thechannelcompany.com.

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