The 10 Hottest SaaS Startups Of 2019

2019 might be winding down, but the SaaS market is doing anything but slowing. From collaboration-focused offerings, to solutions that are harnessing big data, here are 10 SaaS startups to put on your radar.

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Every year, the Software as a Service (SaaS) market expands as SaaS leaders add new capabilities and as upstarts join the fray. In fact, market research firm Gartner expects the worldwide public cloud services market to experience double-digit growth -- 17 percent -- in 2020 to total $266.4 billion. The largest segment of cloud growth, according to Gartner, is SaaS, which is expected to keep its throne next year as subscription-based software offerings continue to rise in popularity.

With a huge market opportunity in front of them, SaaS startups are exploding onto the scene with a variety of products, from communications and collaboration solutions, to software-based disaster recovery options, and offerings that harness big data.

As 2019 winds down, here are ten SaaS Startups that made moves in the market this year.

Assurance Software

CEO: Craig Potts

Assurance Software in 2018 spun out of its parent company, Sungard Availability Services, when Sungard sold its Assurance Business Continuity Management Planning (BCMP) software business to private equity investor Resurgens Technology Partners.

Audubon, Pa.-based Assurance Software today helps businesses develop a continuity management strategy, including business impact analysis, incident management, disaster recovery planning and reporting, and emergency notification management though its multitenant SaaS solution, according to the company.


Founder and CEO: Ankit Dudhwewala

SaaS startup CallHippo offers an intelligent virtual phone solution designed for all the types of business users looking for a cost-effective call center solution. The offering helps businesses buy local support numbers and toll-free numbers from more than 50 countries around the world, according to the Newark, Delaware-based company.

CallHippo, which got its start in 2016, lets users record calls for future reference, queue calls, share voice files, and apply data analysis to the calls. CallHippo software can also integrate with a variety of third-party solutions, including Slack and several CRM systems.


Co-Founder and CEO: Alex MacCaw

Five-year-old Clearbit develops business intelligence software that the company says is helping firms find more information related to customers in order to increase sales and reduce fraud. Its offering is aimed at making big data an integrated part of the sales, marketing, and product workflow operations.

The San Francisco-based company in September unveiled X, a platform for B2B marketing and sales teams that lets companies improve their customer communications and demand-generation tools with first-party data -- which the companies using the platform own, as well as third-party data that Clearbit owns, the company said.

CloudScale 365

CEO: Patrick Hannon

CloudScale365 is a VAR-turned-SaaS provider that provides managed services, cloud services, and software development services. The firm also has a robust channel program of its own.

The Nashville, Tenn.-based SaaS provider entered the market in 2017 after developing its cloud-based FuturTrak case management software aimed at a niche market -- children’s advocacy case management.


CEO: Poojan Kumar

Brand-new SaaS startup Clumio just emerged from stealth mode in April after officially launching in 2017. The company, which is coming to the market with its SaaS-based backup solution, has been built by a team of engineers hailing from VMware and Nutanix that know how to reduce cloud complexity.

The Santa Clara, Calif.-based company in November announced it had raised $135 million in a series C funding round. Clumio's founder and CEO, Poojan Kumar, said that a large portion of the funding will go toward the channel with the expectation of launching an official partner program next year.


CEO: Micah Winkelspecht

Gem, a Los Angeles-based cryptocurrency startup, is helping users manage and invest in cryptocurrency safely. The company's software-based crypto portfolio tracker works with 25 crypto exchanges, including Coinbase and Gemini.

The six-year old company was founded by blockchain pioneer Micah Winkelspecht. The Gem team is made up of veteran blockchain and cryptocurrency engineers that have built technologies for large-scale customers including Philips, Mercer, Capital One, and Toyota, according to the company.


Founder and CEO: Saif Ahmad

Hallwaze offers a "modern" cloud-based enterprise social communication and networking platform, according to the Herndon, Va.-based upstart.

The self-funded company got its start in 2014 and today, its software-based offering provides a simple user interface that can help make communications more interactive. The product allows users to communicate quickly through its posting feature and polls for collecting opinions of teammates. The offering also includes tasks, events, calendar, and multimedia content sharing.


CEO: Jason Meller

Kolide, an upstart that was launched in 2016, specializes in infrastructure, endpoint, and application security. The company is being led by security experts from tech giants such as Facebook and Carbon Black. Kolide's service is PCI compliant, it integrates with Google and Slack, and it features role-based access controls. To ensure that its own product is highly secure, it's hosted on the Heroku's cloud platform, according to the Cambridge, Mass.-based company.

Kolide in 2018 first launched its SaaS platform, Kolide Cloud. At the same time, the company announced it had raised $8 million in Series A funding in a round led by Venture Partners.

Sweet Analytics

CEO: Oliver Spark

Getting its start in 2018, Sweet Analytics offers a SaaS-based tool that can simplify data mining and collection for retailer customers with AI-based marketing recommendations to help them grow their businesses, the London-based company said.

The upstart has plans to implement more automation and actionable insights into its platform, and it also said it is going to start making its platform more personalized for its end users. Sweet Analytics had gone through two rounds of funding since its launch last year.

Troop Messenger

Founder and CEO: Sudhir Naidu

Troop Messenger offers a SaaS-based Slack alternative, according to the company. Troop's office chat and instant messaging application integrates multiple features, such as videoconferencing and desktop sharing functionalities on a single interface for business users. The company in September rolled out Orange Member, a guest association feature which lets outsiders interact with in-house teams.

The startup, based in India, got its start in 2017. The firm has been working on targeting government customers with its security-focused solution that can store and archive communications, including chat histories. Customers can also choose to self-host the collaboration offering on their own premises, the company said.