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‘Bold Ambitions’: Netsurit Tackles U.S. MSP Market With Aggressive Growth Plans

“We went into this into this pandemic saying, ‘How do we turn this into an opportunity?’ And we thought there were two ways: We could amplify how aggressive we’re being with our organic growth, and then see if there are opportunities to grow acquisitively as well,” says Netsurit CEO Orrin Klopper.

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Making A Play For The World’s Biggest MSP Market

The ongoing consolidation in the channel, including among MSPs, is continuing. Netsurit, a major South African MSP with a heavy focus on Microsoft environments, is looking to stake its ground in the U.S., and to grow that stake, starting with the acquisition in April of New York-based MSP Cyber City.

Netsurit CEO Orrin Klopper told CRN that it is important for his company to have a strong presence in the U.S. not only to better manage some existing clients but to open the door to further growth.

“We have some bold ambitions and we believe there is a market consolidation opportunity. And this is part of our strategy: to reach a certain level of critical mass and to grow,” said Klopper.

It is a move Netsurit tried a couple of years ago with its first acquisition in the U.S. That acquisition was a wash, but Klopper said he learned several valuable lessons that apply to any MSP looking to grow in part via acquisitions. “[We] made every mistake you could imagine except go out of business. I always think of the times that I could have, or should have been fired,” he said.

Key among the lessons learned was the need to keep the acquired company’s leadership and culture in place, and to not assume what has worked well over the years at the mother company will work for the acquired companies, Klopper said. “I think we overestimated our ability to grow organically [after an acquisition], and learned some really valuable lessons on that front,” he said.

For more about Netsurit and its expansion plans in the U.S. MSP market, click through the slideshow.


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