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‘Bold Ambitions’: Netsurit Tackles U.S. MSP Market With Aggressive Growth Plans

“We went into this into this pandemic saying, ‘How do we turn this into an opportunity?’ And we thought there were two ways: We could amplify how aggressive we’re being with our organic growth, and then see if there are opportunities to grow acquisitively as well,” says Netsurit CEO Orrin Klopper.

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Netsurit just acquired a U.S. MSP, Cyber City. Can you tell us about that?
Klopper: We went into this into this pandemic saying, ‘How do we turn this into an opportunity?’ And we thought there were two ways: We could amplify how aggressive we’re being with our organic growth, and then see if there are opportunities to grow acquisitively as well. And I’ve known the shareholders of Cyber City since about 2018. We started talking in the beginning of 2020. Through that process, we were able to get to an LoI (letter of intent). And it’s funny. Our New York offices used to be in Brooklyn when I initially met Dean [Lentz, Cyber City partner and CEO] from Cyber City. And then we moved into the city and diagonally opposite their offices. And I’ve got an email from Dean saying, ‘Really, have you moved in literally across the street from us?’ And we had. So long story short, I just developed a really deep respect for Dean, their leader, and I knew that to grow and achieve what we wanted to achieve in the U.S. we need good leaders.
So we were able to agree in the LoI on terms of conditions to acquire their business. And what we’ve done now is we tucked our business into their team and merged the teams. But Dean is our overall lead for our New York business.

 
 
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