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20 Biggest Channel Partner Myths We’re Tired Of Hearing About

We asked the honorees of the Channel Chiefs 2020 list to tell us what are the biggest falsehoods about the channel they routinely encounter. Here’s what they had to say.

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Myths, Misconceptions And Misunderstandings

Many people who don’t work directly with the channel – and maybe a few who do – often hold misconceptions and misunderstandings about it. Channel executives often find themselves battling misperceptions about the channel, some widely held: The channel primarily provides a sales fulfillment role, the channel can’t provide the high level of service a vendor can, partners sell mostly to SMBs, many solution providers are having difficulty adapting themselves to the cloud computing world, and so on.

So what are the biggest myths and misconceptions that channel executives at the top IT vendors often find themselves having to dispell? We asked the honorees of the Channel Chiefs 2020 list that question and here’s what some of them had to say.

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