Distributors’ traditional job was to provide VARs and solution providers with products from major vendors that did not have the capacity to work directly with small channel companies. Today distributors play a bigger, more varied role in the channel, offer a range of services for the channel that include system configuration, training and certification, financing, cloud subscription management and more.
With the accelerating pace of change in the IT industry, solution providers need all the training, financial resources, and sales and marketing assistance they can get.
The 2020 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the IT vendors and distributors they work with or are considering partnering with. The guide is based on detailed applications submitted by vendors and distributors – more than 230 this year – outlining all aspects of their partner programs.
As part of the Partner Program Guide, CRN designates some programs as 5-Star Partner Programs because they provide the most comprehensive lineups of incentives, training, services and benefits.
Here we provide snapshots of the 5-Star programs offered by distributors. Details of every vendor’s partner program can be found here.
Other slide shows in the 5-Star Partner Program Guide series running this week include companies that provide products and services for networking and unified communications, cloud, systems and data center, software and applications, security, devices and peripherals, and data storage and backup. While many companies provide products and services that span multiple technologies, we’ve assigned each vendor to the slide show for the technology category in which they are most prominent.