Dell Technologies

Rola Dagher

Global Channel Chief

Dagher was named Dell Technologies’ channel chief in August. She joined the company after serving as president of Cisco Systems’ operations in Canada for three years. Before that she worked at Dell in various sales and management roles within Dell’s enterprise segment and Infrastructure Solutions Group.

Dagher rejoined Dell as the company undertook a significant restructuring of its sales and channel operations. The reorganization will allow the regional sales and channel organizations to operate as a single, more tightly aligned, sales team.

She has also overseen the rollout of enhancements to the company’s go-to-market partner model, the expansion of the company’s Partner Preferred program, and execution of a new channel and pricing strategy around Dell’s PowerStore midrange storage offering.

In the first half of Dell’s fiscal 2021, the channel globally drove 63 percent of the company’s new and reactivated buyers.