Dell Technologies
Cheryl Cook
SVP, Global Partner Marketing
Cook spearheaded Dell Technologies’ efforts to assist the company’s legions of channel partners as the COVID-19 pandemic took hold and the economy sputtered. She helped partners maximize benefits via digital channels—including collaborating with Dell’s CMO and marketing executives—and pivoting the channel organization to create and provide digital enablement resources for partners.
Cook and her team, for example, launched the Digital First Initiative, a global, cross-functional project to develop training, enablement, best practices and more to assist partners in their digital marketing and virtual selling efforts. She also oversaw the creation of Digital Marketing Forums where the company provided best practices for virtual marketing and sales.
Cook’s organization also supported nine product launches in nine weeks, including PowerStore and PowerScale product debuts, with partner campaigns, marketing assets and other resources. The company reported increased partner adoption of a broader set of Dell’s product portfolio.
