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2021 Channel Chiefs: The 50 Most Influential

In celebration of CRN’s 2021 Channel Chiefs, here are 50 leaders who drive the channel agenda and evangelize the importance of channel partnerships.

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HP Inc.

Scott Lannum

VP, GM, Americas Commercial Channel Sales

Lannum, a 12-year HP executive, was named the company’s channel chief in late 2019 and in 2020 he and his team worked to expand HP’s channel footprint while working to help partners deal with the challenges posed by the COVID-19 pandemic.

Lannum helped manage the launches of the HP Amplify and HP Business Boost initiatives. Amplify, HP’s new partner engagement program, takes the best from the earlier Partner First Program and adds a revamped compensation structure, a bigger focus on services, collaboration around data and a strong digital presence. Business Boost is a new channel-led subscription offering that bundles devices (including personal systems and printers), supplies and support that help partners offer customers predictable performance and cost management.

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