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2021 Channel Chiefs: The 50 Most Influential

In celebration of CRN’s 2021 Channel Chiefs, here are 50 leaders who drive the channel agenda and evangelize the importance of channel partnerships.

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HP Inc.

Luciana Broggi

Head of Global Routes To Market

Broggi started off 2020 having just implemented a new go-to-market structure for the company’s global channel organization in late 2019. She quickly found herself helping partners manage a surge in demand for PCs and print services caused by pandemic-induced work from home requirements.

To deal with the changed circumstances, Broggi worked with commercial and retail partners globally, providing a range of market- and country-specific incentives for partners and expanding virtual engagement options such as free access to cybersecurity support and on-demand training.

In July Broggi led the launch of Amplify, HP’s new global partner program that is designed to drive dynamic partner growth and deliver consistent end customer experiences. Built on a single, integrated structure, the Amplify program provides the capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviors continue to evolve.

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