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Channel programs News

2021 Channel Chiefs: The 50 Most Influential

Rick Whiting

In celebration of CRN’s 2021 Channel Chiefs, here are 50 leaders who drive the channel agenda and evangelize the importance of channel partnerships.

NetApp

Chris Lamborn

Head of Global Partner Go To Market, Programs

Lamborn and his team rapidly deployed a business continuity program at the start of the pandemic to help mitigate the business and financial impact on partners globally. That included extending payment terms to partners and launching an education program to help partners transition to virtual sales and marketing and better utilize social media

NetApp’s channel leadership worked with partners to meet the surging demand for hybrid cloud solutions and built new risk prediction capabilities into the Active IQ system to help partners identify when customer systems were reaching performance or capacity limits.

Lamborn also oversaw efforts to simplify many of NetApp’s incentive programs and fully integrate the company’s cloud partners into the Unified Partner Program.

 
Rick Whiting

Rick Whiting has been with CRN since 2006 and is currently a feature/special projects editor. Whiting manages a number of CRN’s signature annual editorial projects including Channel Chiefs, Partner Program Guide, Big Data 100, Emerging Vendors, Tech Innovators and Products of the Year. He also covers the Big Data beat for CRN. He can be reached at rwhiting@thechannelcompany.com.

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