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Channel programs News

2021 Channel Chiefs: The 50 Most Influential

Rick Whiting

In celebration of CRN’s 2021 Channel Chiefs, here are 50 leaders who drive the channel agenda and evangelize the importance of channel partnerships.

Nextiva

Eric Martorano

Chief Revenue Officer

Channel veteran Martorano has been focused on expanding Nextiva’s channel operations, adding a channel development team to double down on new partner acquisitions and an enterprise solution team focused on driving growth in the midmarket and enterprise segments.

Nextiva’s partner ecosystem has expanded significantly and Martorano has made sure the NeXus partner program has the resources to maintain its growth. The company, for example, recently added new pre- and post-sale resources available to partners through the NeXus partner program. The company also has deepened its relationships with national master agents and established master partner director roles within the company to manage those critical partnerships.

Nextiva has set a goal of increasing average revenue per partner by at least 25 percent.

 
Rick Whiting

Rick Whiting has been with CRN since 2006 and is currently a feature/special projects editor. Whiting manages a number of CRN’s signature annual editorial projects including Channel Chiefs, Partner Program Guide, Big Data 100, Emerging Vendors, Tech Innovators and Products of the Year. He also covers the Big Data beat for CRN. He can be reached at rwhiting@thechannelcompany.com.

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