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Channel programs News

2021 Channel Chiefs: The 50 Most Influential

Rick Whiting

In celebration of CRN’s 2021 Channel Chiefs, here are 50 leaders who drive the channel agenda and evangelize the importance of channel partnerships.

Palo Alto Networks

Karl Soderlund

SVP, Worldwide Channels

Based on partner feedback gleaned from Palo Alto Networks’ annual partner satisfaction survey, Soderlund focused on increasing the company’s investment in partner sales enablement, including building a dedicated team and launching a sales enablement program called Amplify.

Soderlund presides over a healthy channel operation. In fiscal 2020 Palo Alto Networks set records in partner-initiated bookings and pipeline growth (both up 40 percent) and new customer acquisition: NextWave partners accounted for more than 80 percent of new customers.

 
Rick Whiting

Rick Whiting has been with CRN since 2006 and is currently a feature/special projects editor. Whiting manages a number of CRN’s signature annual editorial projects including Channel Chiefs, Partner Program Guide, Big Data 100, Emerging Vendors, Tech Innovators and Products of the Year. He also covers the Big Data beat for CRN. He can be reached at rwhiting@thechannelcompany.com.

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