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Channel programs News

2021 Channel Chiefs: The 50 Most Influential

Rick Whiting

In celebration of CRN’s 2021 Channel Chiefs, here are 50 leaders who drive the channel agenda and evangelize the importance of channel partnerships.

RSA Security

Brian Breton

Sr. Director, Global Channel Strategy, Americas Channel Sales

Breton and his team quickly developed new processes and procedures to handle the spike in orders for RSA solutions through the company’s channel partners, demand created by the COVID-19 pandemic and the need to secure remote workforces. The channel organization stepped up channel communications, added resources and extended hours to expedite orders and support partners.

Breton also oversaw a number of enhancements to partner incentives including rebates, rewards and co-op marketing payouts. The company increased the percent of its revenue being generated through the channel and grew the number of partners completing sales and technical training.

 
Rick Whiting

Rick Whiting has been with CRN since 2006 and is currently a feature/special projects editor. Whiting manages a number of CRN’s signature annual editorial projects including Channel Chiefs, Partner Program Guide, Big Data 100, Emerging Vendors, Tech Innovators and Products of the Year. He also covers the Big Data beat for CRN. He can be reached at rwhiting@thechannelcompany.com.

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