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2021 Channel Chiefs: The 50 Most Influential

In celebration of CRN’s 2021 Channel Chiefs, here are 50 leaders who drive the channel agenda and evangelize the importance of channel partnerships.

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VMware

Sandy Hogan

SVP, Worldwide Commercial, Partner Organization

Under Hogan’s leadership, VMware successfully realigned its Partner and Commercial Organization in just over six months to ensure that partners play an expanding, critical role in delivering customer-for-life value across the connected ecosystem. The effort included an extensive cultural shift within the company to embrace a VMware-wide “partner-first” mentality and positioning partners as the company’s go-to-market lead.

VMware‘s partner organization achieved many accomplishments in 2020. The company held conversations with traditional VARs/project-oriented partners to identify their capabilities around driving VMware’s SaaS transformation. VMware identified, recruited and activated numerous service-based partners with unique capabilities around cloud migration and modern application development. And the company put increased emphasis on leveraging its channel partner community to drive success within the commercial customer segment.

In 2020 VMware acquired cybersecurity company Carbon Black and Hogan oversaw the integration of that company’s rich partner ecosystem, including VARs, MSSPs and incident responders, into VMware’s Partner Connect program.

 
 
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