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2021 Partner Program Guide: 5-Star Distributor Programs

CRN designated the partner programs of these distributors as 5-Star.

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Keeping The Channel Moving

Distributors, of course, are organized to efficiently move products from IT manufacturers to smaller VARs and solution providers – as they did in 2020 when demand for laptops, Chromebooks and other devices spiked because millions of workers were forced to work at home because of the COVID-19 pandemic.

But in recent years distributors have been expanding beyond their traditional distribution role to provide their channel customers with a range of technical, marketing and financial services, education and training, and cloud subscription management assistance.

The CRN 2021 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the distributors they work with or are considering partnering with. The guide is based on detailed applications submitted by vendors and distributors – more than 275 this year – outlining all aspects of their partner programs.

As part of the Partner Program Guide, CRN designates some programs as 5-Star Partner Programs because they provide the most comprehensive lineups of incentives, training, services and benefits.

Here we provide snapshots of the 5-Star designees among distributors. Details of every vendor’s partner program can be found at

Other slide shows in the 5-Star Partner Program Guide series running this week include companies that provide products and services for systems and data centers, cloud platforms and infrastructure, networking and unified communications, security, software, and data storage and backup. While many companies provide products and services that span multiple technologies, we’ve assigned each vendor to the slide show for the technology category in which they are most prominent.

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