2022 Partner Program Guide: 5-Star Emerging Vendors
As part of the Partner Program Guide, CRN designates some vendor channel programs as 5-Star Partner Programs. Here are the 5-Star designees among emerging vendors founded in 2016 or more recently.
Rising Stars
The most comprehensive partner programs are usually provided by the bigger, more established IT vendors. Solution providers expect more resources, assistance and incentives from these partner programs
And yet some startups, recognizing the value of the channel, operate world-class channel programs early in their evolution.
The CRN 2022 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the IT vendors they work with or are considering partnering with. The guide is based on detailed applications submitted by vendors—more than 300 this year—outlining all aspects of their partner programs.
As part of the Partner Program Guide, CRN designates some programs as 5-Star Partner Programs because they provide the most comprehensive lineups of incentives, training, services and benefits.
Here we provide snapshots of the 5-Star designees among emerging vendors— companies founded in 2016 or more recently. Details of every vendor’s partner program can be found here.
Other slide shows in the 5-Star Partner Program Guide series include companies that provide products and services for systems and data centers, cloud platforms and infrastructure, networking and unified communications, software, security, devices and peripherals, and data storage and backup. While many companies provide products and services that span multiple technologies, we’ve assigned each vendor to the slide show for the technology category in which they are most prominent.
Adlumin
Year Company Founded: 2016
Partner Program Name: Adlumin Advantage Partner Program
Year Program Established: 2010
Channel Chief: Jim Adams, SVP, Worldwide Sales, Channels
Partner Program Goals And Insight For 2022: Adlumin’s goals are to drive significantly more profitability and differentiated value to partner reps, business owners and companies. For the Adlumin Advantage Partner program, it‘s all about ease of doing business and partner and deal profitability.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=7
Appgate
Year Company Founded: 2020
Partner Program Name: Appgate Partner Network
Year Program Established: 2020
Channel Chief: Tina Gravel, SVP, Global Channels, Alliances
Partner Program Goals And Insight For 2022: Appgate aims to increase the overall percentage of company revenue that comes through the channel and launch new incentives related to the updated Sentinel Program for training and development.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=14
Axonius
Year Company Founded: 2017
Partner Program Name: Axonius Correlated Partner Program
Year Program Established: 2020
Channel Chief: Mark Daggett, VP, Worldwide Channel, Alliances
Partner Program Goals And Insight For 2022: Axonius will expand teams in each region globally to build out a robust strategic alliance program. It is also implementing a new PRM system, which will make it easier to allocate MDF and will provide a lead-sharing mechanism.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=34
BlueVoyant
Year Company Founded: 2017
Partner Program Name: BlueVoyant Partner Program
Year Program Established: 2018
Channel Chief: John Keenan, Head of Global Channel Sales
Partner Program Goals And Insight For 2022: BlueVoyant will be enhancing its partner program, including a new partner portal with built-in partner journeys for different partner types and roles, new online sales and technical sales certifications, and new ways for partners to engage.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=43
Congruity360
Year Company Founded: 2016
Partner Program Name: Congruity360 Partner Program
Year Program Established: 2021
Channel Chief: Morgan Hartley, Director, Global Channels
Partner Program Goals And Insight For 2022: Congruity360 plans to create brand awareness by building a top-notch partner program to complement its data management offering. It also aims to accelerate partners’ success through enhanced on-boarding and enablement.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=63
CyCognito
Year Company Founded: 2017
Partner Program Name: CyCognito Partner Program
Year Program Established: 2017
Channel Chief: Lori Cornmesser, VP, Worldwide Channel Sales
Partner Program Goals And Insight For 2022: CyCognito is engaging with channel partners and customers to bring the combined value of its channel program and Attack Surface Management & Protection platform to the market locally and globally.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=75
Geoverse
Year Company Founded: 2017
Partner Program Name: Geoverse Partner Program 2.0
Year Program Established: 2020
Channel Chief: Bob Gault, Chief Commercial Officer
Partner Program Goals And Insight For 2022: Geoverse is focusing on identifying, selecting, training and equipping Elite-level partners for post-sale support, including RF design, site surveys and deployments.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=108
HYCU
Year Company Founded: 2018
Partner Program Name: Global Partner PACE Program
Year Program Established: 2021
Channel Chief: Jose Rangel, Director Channel Development, North America
Partner Program Goals And Insight For 2022: HYCU’s goal is to make it easy to be a partner and to help each partner, regardless of tier, offer the most innovative and compelling solutions for their customers and maximize their own revenue opportunities.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=118
Infiot
Year Company Founded: 2018
Partner Program Name: Infiot Partner Program
Year Program Established: 2020
Channel Chief: Parag Thakore, CEO
Partner Program Goals And Insight For 2022: Infiniot invests in its partners’ success and wants them to leverage its offerings and available resources effectively. The goal is for partners to increase the amount of deployment and services that go through them.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=128
One Identity
Year Company Founded: 2016
Partner Program Name: One Identity Partner Circle Program
Year Program Established: 2016
Channel Chief: Andrew Clarke, Global Head, Channels, Alliances
Partner Program Goals And Insight For 2022: One Identity’s goal for 2022 is to lean further into the cloud adoption model, which will require improved training to provide self-sufficiency on setup and deployment to align the partner program with the needs of service providers.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=184
SupportLogic
Year Company Founded: 2016
Partner Program Name: Partner Experience Plus
Year Program Established: 2021
Channel Chief: Dave Feliu, Director, Global Channels, Alliances
Partner Program Goals And Insight For 2022: SupportLogic’s goals include new partner adoption and having first-year channel revenue account for 20 percent of overall company revenue. The program is just launching and the channel revenue contribution will scale in years two and three.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=253
Wasabi Technologies
Year Company Founded: 2017
Partner Program Name: Wasabi Partner Network
Year Program Established: 2018
Channel Chief: Marty Falaro, EVP, Chief Operating Officer
Partner Program Goals And Insight For 2022: Wasabi will continue to boost the program with free resources, helping partners launch their offers, and proposal-based MDF funds for driving more demand and education. A focus on partner sales skills brings qualified partners.
Partner Program Details: /partner-program-guide/ppg2022-details.htm?c=291