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10 Trends To Watch In 2008

Part 4 of a 4 part series: Some are no surprise, but others are unexpected. Here are the trends to look for in the upcoming year.

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Does anybody here know how to play this game? HP CEO Mark Hurd sure does. While rivals like Dell and Lenovo are floundering, HP has been hard at work, fine tuning its product, channel strategy and cost structure in each and every market segment. HP has its channel partners, direct sales force and even computer retailers marching to the same drum. All this makes Hurd's proclamation that HP plans to invest more in the channel in 2008 bad news for the many and varied HP competitors.

Look for HP to up the ante further with more HP badged sales professionals chartered with helping partners. These guys get it. The other guys don't. Hurd has already made HP the No. 1 IT company in the world at $104.3 billion. Fiscal 2009 sales forecast is as high as $118 billion. Size matters. An HP Market Share Tsunami is on the horizon.

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