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Hurd And Seen: Talking HP With CEO Mark Hurd

Hewlett-Packard CEO Mark Hurd says HP can tackle Cisco on margins, that the economic picture isn't as rosy as some are saying, and that we're selling cloud computing the wrong way. All this and more from's exclusive interview with Hurd.

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Three The Hurd Way

Hewlett-Packard CEO Mark Hurd has led HP to its third consecutive finish as the world's largest technology company in terms of annual revenues. Suffice to say, people want to hear his opinion on a broad number of topics. But Hurd has plied his trade less as a celebrity CEO willing to make big predictions or snipe at competitors, and more as a hard-nosed operational manager driving sales, discipline and execution with employees and channel partners. Associate Editor Damon Poeter and Everything Channel Editorial Director Kelley Damore recently had an opportunity to try to draw Hurd out on subjects ranging from his economic outlook to HP's growing rivalry with Cisco for data center dominance to his business philosophy. Here are some key excerpts from our exclusive interview with Mark Hurd, with much more to come.

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