Accenture (2009 VAR500 rank: 3) has agreed to buy assets from CadenceQuest, which specializes in customer data and analytics for the retail sector.
The planned acquisition of the retail sector software assets of CadenceQuest, would expand the suite of digital, marketing analytics, retail marketing and merchandising solutions and platforms offered by Accenture Interactive, which was launched in September 2009.
’Bringing these assets into the Accenture Interactive fold will expand our services and help our clients develop a clearer understanding of their customers’ preferences by applying the advanced marketing analytics capabilities that are the linchpin to a company’s ability to satisfy customers and grow their business," said Tim Breene, Accenture senior managing director of strategic initiatives and chief executive of Accenture Interactive.
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