VAR500 2010: 10 Market Sweet Spots For The Channel

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1. The Midmarket

As a blanket descriptor, midsized businesses from 500 to 999 employees were the most consistently selected business targets in 23 vertical markets. For example, when asked to choose the customer size they focus on the most (from SOHO all the way up to Fortune 500-level) in each vertical market, 100 percent of VAR500 solution providers answering for defense contractor/military picked midsized businesses. Other strong showings for midsized businesses by vertical market were:

Pharmaceutical (100 percent)

Utilities, including oil and gas (100 percent)
Retail (50 percent)

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