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10 Hot Emerging Vendors For October 2010

Each month, CRN highlights 10 hot new IT vendors you need to know about across various IT channel segments. Here are 10 emerging vendors for October 2010.

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Company: Sococo
Tech Sector: Networking
Key Product: Team Space

The Lowdown: Sococo, a Mountain View, Calif.-based startup, is adding a new wrinkle to the virtual office, one it believes will appeal to businesses with distributed workforces. The company's first commercial service, called Team Space, organizes employees in a virtual office that's segmented by desks, conference rooms and personal spaces.

Ken Colgan, executive vice president of Sococo, describes Sococo as a Web-based "social platform" through which users interact via voice, instant messaging and document sharing. Although it Sococo is similar in some ways to Webex and Skype, Colgan says it represents a new approach to business collaboration.

"There's something wrong with the way collaboration technology works today. We're still relying on the 10 digit phone number to find people, and that's complicated," Colgan said. "We're trying to provide a very immersive communications experience that allows you to be aware of the people you're with."

Sococo is about to end its beta phase for Team Space and will launch the commercial version in a matter of weeks, Colgan said. "Our cost model is likely to be so competitive that we will put serous strain on competing collaboration services," he said.

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