10 Hot Emerging Vendors For April 2011

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Company Name: Custora

Tech Sector: Software-as-a-Service Application
Key Product: Custora

The Lowdown: Custora offers on-demand e-marketing and predictive analysis applications that businesses use to identify customers and keep them engaged. The applications help improve customer retention by analyzing transaction patterns to figure out how customers behave and predict their buying behavior as much as two years out -- what Custora calls "customer lifetime value."

The system can help, say, an online retailer re-engage with a customer that's been idle using targeted promotions. It can also help e-tailers and subscription services allocate ad spending. Custora, founded in 2010 and appearing live in late February, touts itself as a low-cost alternative to expensive e-marketing and predictive analysis apps. Backed by startup funder Y Combinator, Custora has already lined up about a dozen customers including Foodzie, GetSatisfaction, Kobo and Scribd.

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