Power 100: The Most Powerful Women Of The Channel 2011 (Part 1)

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Tracy Balent

Chief of Staff, Vice President, Channel Strategy, Data Management, CA Technologies

Years in position: 1
Years in channel: 23

Highlights: Over the past year, Balent notes, CA has accelerated partner and customer confidence through the alignment of sales teams, the adoption of new product releases, the introduction of profitability programs such as "More Deals, More Dollars" and the launch of lead referral programs.

Goals: Balent's key focus will be arming service providers with data management solutions and programs that give them greater services depth across a broader set of customers. Service providers will be able to offer a hybrid cloud model of on-premise and off-premise data management solutions. In addition, CA is zeroing in on profitable channel programs, playbooks, qualified leads and alignment of regional sales/technical teams to partners.


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