Power 100: The Most Powerful Women Of The Channel 2011 (Part 2)

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Kristin Rogers

Executive Vice President, PC Mall

Years in position: 11
Years in channel: 31

Highlights: PC Mall made large investments for long-term growth, including the launch of a new small-business networking portal, a new call center, an acquisition in the service world, a health-care division--all balanced while continuing to achieve growth and profitability, Rogers says. PC Mall was able to capitalize on the recovery in the market to have leading growth with top five manufacturers, as well as making solid progress in solution areas. The company also launched an initiative around five solution practices.

Goals: Rogers lays out the Goals: sustain PC Mall's success in balancing out its strong transactional business with more solution-oriented business, as well as growing its baseline of services, and grow the management team so that they can be the foundation for the next 10 years of growth.


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