Power 100: The Most Powerful Women Of The Channel 2011 (Part 2)

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Malissa King

Vice President, Sales, Drobo (Data Robotics)

Years in position: 2
Years in channel: 15

Highlights: Drobo had a year of growth, according to King, expanding its channel into Latin America and expanding its SMB channel. The company signed some critical partners and is seeing strong growth in business products, which is important because it launched its business in the prosumer space. The company's end users have brought it up into the business space and King says Drobo is now getting a lot of attention.

Goals: Drobo is new to the business product arena, and King says there is a lot of growth planned for this year in the SMB space. The challenge will be pushing its message to current partners and growing its share of wallet in the SMB arena, according to King. Drobo plans to do this by putting the right sales teams in the right places to focus on those customers.


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