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5 Questions On How To Build A Social Media Strategy, Answered

Jennifer Follett

2. Must I Hire A Dedicated Employee To Handle Social Media?



The answer is likely yes. ’The more platforms you add, the more likely it is that you’ll need to hire somebody,’ said White-Cabbell. ’It’s a content hog. You need somebody to generate or curate content to put out in your social media channels.’

But that doesn’t have to be a first step, and you don’t have to hit every social media outlet from the get-go, she added. ’Investigate your employees to find resources within your organization -- you don’t have to be everywhere at once.’

White-Cabbell said that many of Cisco’s solution providers opt to handle their social media efforts via an agency model, but she offered a word of caution: ’You have to have someone from your company work with the agency. It’s your voice.’

 
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